Blog

Spending three days at the 2025 Ad Age NextGen Marketing Summit in New York City felt like stepping inside Gen Z’s digital world — where brands don’t just sell, they entertain, where community matters more than corporations, and where AI-powered influencers might be the next......

“Yesterday is history. Tomorrow is a mystery. Today is a gift. That’s why it’s called the present.” Eleanor Roosevelt. As we close off the first month of the year, or as some say the longest month of year, how are your New Year’s resolutions going?......

Fifty years ago, there were brand ambassadors. Today we call them influencers: someone well-known with charismatic heft who can snap a photo, craft a pithy caption and break the sales needle on the latest pair of athletic sneakers or the trendiest restaurants. They create cultural......

2024 is our last year as a teenager in TriniAd-land. We’ve learnt so much and there’s still so much to do! Quite frankly, we’re proud of ourselves. 2005 was a significant year. Trinidad and Tobago’s Soca Warriors qualified for the FIFA World Cup finals for......

Many years ago there was a print ad that read something to the effect that if you forgot Mother’s Day, the world would end. You forget Father’s Day, not so much. That’s not an opinion that we share; both moms and dads are crucial parts......

We’ve come a long way from the days when products that helped with household chores were marketed solely to women. Far be it from the gentleman in the poster below to wear the cleanest shirts in town because he used his muscles to wash them......

It’s been said by many an advertising maven that what’s being sold, whether conventionally or otherwise, isn’t necessarily the product itself, but the emotion behind the product. And the emotion we’d like to centre on, at least for the purpose of this here blog, is......

The onus is always on creatives to craft something dazzlingly original but as the iconic American writer Mark Twain pointed out, there’s no such thing as an original idea. What we can do, he elaborated, is turn old ideas into new and curious combinations. But......

Tiny confession ? When we first saw the Steamboat Willie story, we were totally stoked about kicking off the New Year with a BUZZworthy opinion piece to set the tone for the year. But we were also on vacay so… we kinda stick. But look......

Check out our e-card and see if you can spot your favourite Buzz elf and brand....

What comes to mind when you think about fraud or scams in advertising? Maybe a restaurant advertising a huge delicious burger but the reality is a thin shadow of its Instagram self. Maybe someone advertising a PS5 for sale on Facebook that the turns out......

Depending on how long you’ve been in and around advertising, you might realise that a particulartrend has emerged that’s even sillier than all the election season campaign gimmicks… somethingthat we’re calling bandwagon season! Towards the end of this month, you’ll start seeing brands advertising spooky......

Hard to believe but it’s been a dizzying forty-seven years of change since Trinidad and Tobago became a Republic. It’s safe to say that we as a country have come a long way since then. But we wouldn’t be out of line to say we’ve......

In 2005 there was no WhatsApp, Twitter or Instagram. Facebook was only about friends connecting with no company pages, ads or even video. Youtube was just beginning. And your phone was probably a Blackberry or Nokia, as the iPhone and Galaxy weren’t invented yet. However......

Has it come to this? Is it just a matter of time before this new kid rampaging on the technology block known as AI (Artificial Intelligence) eventually evolves to such an extent that we face the prospect of being under complete dominance by our robot......

Fortune favours the brave! 2023 is The Chinese Year Of The Rabbit – a rewarding year for those who take risks. Less anger, more relaxation. Quite frankly, we could use some of the latter now that the bad old days of the pandemic are behind......

Want to stand out in the ever-evolving world that is TriniAdLand? ??Well, it helps to be endowed with innate adaptability, speed as well as agility – not unlike a certain Kylian Mbappe of France, arguably the star of the 2022 World Cup.  The parallels are irresistible.......

We’ve been advising our clients on new media channels and encouraging them to engage in relevant platforms since back in the day when local brands were hesitant to venture onto Facebook.  Buuuuut… TikTok is for dance trends, weird challenges and off the wall comedy skits,......

Not everything that happens in Vegas stays there. Buzz Creative Director Simone Jacelon and Finance Director Mary Fullerton went to the WorldWide Partners (WPI) Las Vegas Global Summit “Agency 2030 – The Future Starts Today” and returned with new insights into the global marketing industry.......

Imagine two milky magic aliens travelled from their home planet of Milakia to explore the magic of T&T because they love it here so much… The adventures of Dip & Dunk was one of the best things on social media this year as Dairy Dairy......

As The Buzz celebrates its 16th birthday, we recognize a coming of age - an age of new world dynamics and a new era of communication solutions....

As captains of industry, you may have a great idea. But do you have customer or staff buy-in?...

While international ad agencies have been inspired to take on difficult positions for movements, T&T hasn’t really stood for much of anything, other than likes....

Gone are the days where a salesperson bearing a folder full of sell sheets and a good pitch will result in immediate demand for your product or service...

It’s been a year since we officially went in to the first pandemic lock down in T&T. But there’s one thing that still divides us: the work from home debate....

“Make it go viral!” Clients crave it. Agencies love it. But quite simply, no-one, can do it! ...

Gen Zers hardly watch broadcast TV; listen to broadcast radio sporadically at best; and printed newspapers…well...

Everyone has an innate desire to been heard and understood. Is your brand overlooking this in its communications? ...

Out of 5 of the most-viewed GIFs of 2019, 4 of them were based on the reactions from Black people, according to GIPHY....

For the last 110 years, women around the world have been celebrating International Women’s Day with parades, activities, social media challenges and more....

At the most recent AAATT Awards, The Buzz Ltd.'s Possibility Kids campaign won 2 Gold campaign awards....

If you ask me, now, what I am… I’ll say Gen C and the C is for Curious....

The Buzz joined Worldwide Partners global meeting from all over the globe for a three-day series of exciting meetings, presentations and collaboration discussions....

The year is almost over Christmas time has come And we want to say thank you For making us the one...

What if I told you there was a way to offer your product to a consumer just as they realised they needed it?...

Of course, the #1 guideline to successful marketing is to have a great product. ...

Creative Directors at The Buzz, attended the Worldwide Partners Network global meeting in Jamaica. We are one of 65+ privately-owned marketing communications agencies that make up the Worldwide Partners Network....

With some proper Reputation and Crisis Management techniques, former mayor Mr. Raymond Tim Kee might have still been ‘His Worship, The Mayor of Port of Spain.’ ...

Instagram. Pinterest. Periscope. What do these emergent social networks all have in common? ...

As the election race heats up, let's dissect the strategy and tactics used in the People's Partnership re-election campaign. ...

One of the criticisms leveled at Fay-Ann Lyons' Raze video is that the video doesn't match the song....

Dominitz had studied the winners of Cannes Lions, an international advertising festival, for years and had identified some patterns in the approaches taken by these award-winning ad agencies....

From my recent trip to Italy, here are some things I noticed and thus hopefully a few lezioni for you....

Our thanks, first, to our clients. Without you, The Buzz Ltd. wouldn’t exist....

We'll be covering 7 areas: Search Engine Optimisation (SEO), Content Marketing, Social Media, Lead Generation, Email Marketing, Paid Advertisements & Analytics....

Don’t treat online ads like press ads....

One of the most challenging tasks in marketing is getting millennials to stop posting for just a minute and simply notice you. But trust us- it’s possible....

If you can discover where your market's attention is, you can in turn, gain attention for your products....

In all likelihood, your ads are hemorrhaging money. Why?...

We investigated Hillary Clinton's new website to gain insights into her online techniques....

This is the equivalent of dumping your children on the babysitter’s doorstep, but neglecting to ring the doorbell....

They’re now being hailed as the “Robin Hood of the Super Bowl.”...

It’s a fact that confidence in the economy affects how businesses act....

For any business, market research is essential. It allows companies the opportunity to understand the specific needs of its audience and thereby make improvements where needed, or offer encouragement for the standard of work achieved. Customer feedback can be done through varying formal and informal......