Want to stand out in the ever-evolving world that is TriniAdLand? 🇹🇹
Well, it helps to be endowed with innate adaptability, speed as well as agility – not unlike a certain Kylian Mbappe of France, arguably the star of the 2022 World Cup.
The parallels are irresistible.
We here at The Buzz credit our staying power (17 years in the business, thank you very much) to the way we deftly get past particular challenges, the way he does.
Here’s another thing we have in common: the desire to succeed. To hear him tell it, “If you fall asleep then someone can take it away from you… I don’t look back. I don’t think about what I’ve won, my goal is to keep winning.”
If there’s one sentiment we can safely echo, is that when it comes to effective, award-winning work, there’s never any room for complacency. To will an agency to greatness is not enough. It also comes down to a strong sense of teamwork, which can’t be taken for granted.
Still don’t think we share a winning, can-do attitude DNA with the aforementioned Mbappe? Try this one on for size: creating opportunities where none previously existed so that we both get to achieve our desired goals (pun intended). So, it’s safe to say that we’re in pretty exalted company.
Even off the pitch, Mbappe is fluid and eloquent, especially when it comes to conversing with reporters after virtually any match you’d care to name. In fact, French sports publication L’Equipe called it “a lesson in freshness and communication.” Well, any agency worth its weight in gold will tell you that it always aspires to get the message across in a clear, concise and compelling way.
Granted our respective arenas are markedly different but the objective is the same – to be innovative, fearless; to leave a memorable and lasting impact on our audience and the respect of our peers and competitors.
Just like Mbappe.
Or Lionel Messi, if Argentina wins the World Cup for the third time.
Yes, we’re hedging our bets.