Spending three days at the 2025 Ad Age NextGen Marketing Summit in New York City felt like stepping inside Gen Z’s digital world — where brands don’t just sell, they entertain, where community matters more than corporations, and where AI-powered influencers might be the next...
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“Yesterday is history. Tomorrow is a mystery. Today is a gift. That’s why it’s called the present.” Eleanor Roosevelt. As we close off the first month of the year, or as some say the longest month of year, how are your New Year's resolutions going? Ok...
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Fifty years ago, there were brand ambassadors. Today we call them influencers: someone well-known with charismatic heft who can snap a photo, craft a pithy caption and break the sales needle on the latest pair of athletic sneakers or the trendiest restaurants. They create cultural...
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2024 is our last year as a teenager in TriniAd-land. We’ve learnt so much and there’s still so much to do! Quite frankly, we’re proud of ourselves. 2005 was a significant year. Trinidad and Tobago’s Soca Warriors qualified for the FIFA World Cup finals for the...
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Many years ago there was a print ad that read something to the effect that if you forgot Mother’s Day, the world would end. You forget Father’s Day, not so much. That’s not an opinion that we share; both moms and dads are crucial parts...
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