Marketing is an intriguing business, be it on the agency side or client side. The highs of flexing your creativity and wowing consumers are balanced by the lows of crushing deadlines, endless emails and the ever-present need to churn out results. Getting stuck in a...
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Bestselling authors James Patterson, Salman Rushdie, Marlon James and Toni Morrison. Cosmopolitan Magazine Publisher Helen Gurley-Brown. Actors Sir Alec Guinness (i.e. Star Wars Jedi Knight Obi-Wan-Kenobi) and Bob Newhart. Director John Hughes. Apart from being famous, what do they all have in common? They all started...
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Spending three days at the 2025 Ad Age NextGen Marketing Summit in New York City felt like stepping inside Gen Z’s digital world — where brands don’t just sell, they entertain, where community matters more than corporations, and where AI-powered influencers might be the next...
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“Yesterday is history. Tomorrow is a mystery. Today is a gift. That’s why it’s called the present.” Eleanor Roosevelt. As we close off the first month of the year, or as some say the longest month of year, how are your New Year's resolutions going? Ok...
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Fifty years ago, there were brand ambassadors. Today we call them influencers: someone well-known with charismatic heft who can snap a photo, craft a pithy caption and break the sales needle on the latest pair of athletic sneakers or the trendiest restaurants. They create cultural...
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