influencer marketing Tag

The Afterlife for Advertising Writers

Bestselling authors James Patterson, Salman Rushdie, Marlon James and Toni Morrison. Cosmopolitan Magazine Publisher Helen Gurley-Brown. Actors Sir Alec Guinness (i.e. Star Wars Jedi Knight Obi-Wan-Kenobi) and Bob Newhart. Director John Hughes. Apart from being famous, what do they all have in common?  They all started...

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Forget The Year Plan… Try a Here Plan

“Yesterday is history. Tomorrow is a mystery. Today is a gift. That’s why it’s called the present.” Eleanor Roosevelt. As we close off the first month of the year, or as some say the longest month of year, how are your New Year's resolutions going? Ok...

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A Peek at Influencer Advertising

Fifty years ago, there were brand ambassadors. Today we call them influencers: someone well-known with charismatic heft who can snap a photo, craft a pithy caption and break the sales needle on the latest pair of athletic sneakers or the trendiest restaurants. They create cultural...

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