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TATIL Diabetes Initiative

Case Study

The Challenge

Diabetes, or ‘sugar’ as we call it in Trinidad and Tobago, is a chronic disease that’s a leading cause of many serious health complications including cardiovascular disease, blindness, kidney failure and lower limb amputation. A few stats show how dire the situation in Trinidad and Tobago is:

  • Over 140,000 Trinbagonians have Diabetes
  • Diabetes is the leading causes of adult blindness
  • Over 500 foot amputations per year

And probably, most critically, it is believed that 1 in 2 people with Diabetes don’t know it!

The Solution

In discussions with the Ministry of Health, health practitioners and local diabetes association (DATT) it was quite apparent there exists a wide knowledge gap in the local populace about all aspects of Diabetes. TATIL and TATIL Life decided to step in and launch a major corporate social initiative – ‘Diabetes – a Family Concern.’ The goal of the all encompassing campaign being to raise awareness of the impact Diabetes has on the individual, and to promote the role of the family in controlling the condition. This initiative supports strategies outlined by the Ministry of Health and also entails key partnerships with the NGOs involved in Diabetes education.

Our Role

Informed by many hours of research, interviews with health professionals and Diabetics, The Buzz developed a 360 locally relevant awareness campaign that included digital and social media, press ads, information brochures, event livery and full design and text writeup for a dedicated Diabetes website.

The Results

“The Diabetes Association of Trinidad and Tobago (DATT) has recorded a significant uptick in persons seeking information and screening for diabetes which we attribute to our collective efforts through the TATIL and TATIL Life diabetes campaigns.

Messages on social media, billboard, radio and television have not only put diabetes at the forefront but also directed persons where they can go to get the help that they need.

These brilliant initiatives were especially relevant as the COVID-19 pandemic limited the way that the DATT traditionally reached persons. We look forward to the increased diabetes awareness as we ramp up these campaigns in the future.”

– Andrew S. Dhanoo, President Diabetes Association of Trinidad and Tobago

“The Diabetes Association of Trinidad and Tobago (DATT) has recorded a significant uptick in persons seeking information and screening for diabetes which we attribute to our collective efforts through the TATIL and TATIL Life diabetes campaigns…”

Andrew S. Dhanoo, President Diabetes Association of Trinidad and Tobago